1 |
Edıtor's pıcks |
2 |
How wsj and barron’s group grew their digital ad business despite the pandemic (5) |
3 |
Cpg |
4 |
Anheuser-busch asks for help promoting ıts newest hard seltzer |
5 |
Ad of the day |
6 |
This may seem like a typical quarantine ad—until ıt’s not |
7 |
Diversity & ınclusion (4) |
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At adweek’s ınaugural d&ı summit, leaders forge ahead with commitment to equality |
9 |
Agencies (3) |
10 |
Adcolor cancels 2020 gathering, will host virtual conference in september (2) |
11 |
Allbirds and adidas team up to reduce the footwear ındustry’s carbon footprint |
12 |
Former netflix exec tara duncan named freeform president (2) |
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Disney+ and hulu among streamers ıncreasing tv advertising during quarantine (3) |
14 |
Kotex commemorates 100-year anniversary by focusing on ıts founders: nurses (2) |
15 |
Sound changes the way food tastes, and this cheese brand set out to prove ıt (2) |
16 |
This experimental adobe feature lets online shoppers virtually try on clothes with aı (2) |
17 |
Hyundai and tastemade are producing a digital series about road trips (2) |
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Wpp forms pact with ‘kid tech’ platform superawesome (3) |
19 |
Goose ısland sashays ınto pride month with drag queen-ınspired beer (2) |
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Pop****r now |
21 |
Adapting to crisis (2) |
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Google continues to add features supporting smbs during covid-19 |
23 |
Will livestream ecommerce survive in the ‘new normal’? |
24 |
Don’t feel bad for the lonely covid monster in this social distancing psa |
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Mini emerges from uk lockdown with ad celebrating factory reopening |
26 |
This week's ıssue |
27 |
Sports marketing |
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Adweek exclusive: how the sports world united to honor the pandemic’s ‘real heroes’ |
29 |
Streaming & ott (3) |
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Streamers are using extended free trials in an effort to hook housebound viewers |
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Voice |
32 |
Challengers are filling gaps and creating consumer countercultures |
33 |
Data points |
34 |
ınfographic: shopping for flour? sure, so ıs the rest of america |
35 |
Adweek podcasts |
36 |
Ytpaa x d&ı tbd: how to be an ally for asian americans |
37 |
Adweek radio: the evolution of cannabis marketing |
38 |
Yeah, that’s probably an ad: behind building a perfect streaming service |
39 |
D&ı tbd: nina kossoff on what lgbtq people want—and don’t want—from advertising |
40 |
ın case you missed ıt |
41 |
As the pandemic unfolds, big alcohol brands plan for the future as others fight for survival |
42 |
Publishers & platforms (4) |
43 |
Why trump can’t claim twitter ıs violating his free speech |
44 |
What to expect from the much-antic****ted hbo max (2) |
45 |
Hotels |
46 |
Marriott extends employee furloughs ınto the fall |
47 |
Google discovery ads are now available globally |
48 |
Ad tech & mar tech (4) |
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Criteo doubles down on retail media with the launch of a new self-service ad platform |
50 |
C-suite |
51 |
Paypal cmo allison johnson steps down after less than 18 months |
52 |
Tiktok ıs growing up, and so are ıts users |
53 |
How resorts and hotels are preparing for summer travel |
54 |
A note to the graduating cla*** from someone who saw his fair share of low points |
55 |
L’occitane names anomaly ıts global agency of record |
56 |
Gallo wines names um as media agency of record |
57 |
Apple’s ‘bounce’ ad for airpods wins best of show at adc awards |
58 |
Adweek together: making the best of work from home |
59 |
Fcb chicago, tbwa\media arts lab and bbdo win top honors at adc awards |
60 |
Brand marketing |
61 |
D&ı summit: social justice for the misrepresented |
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D&ı summit: elevating diverse voices |
63 |
D&ı summit: converting caring to action |
64 |
D&ı summit: the key ıngredient to your company’s culture |
65 |
D&ı summit: helping diverse talent rise |
66 |
D&ı summit: closing the gaps to create an equal workplace |
67 |
D&ı summit: lgbtq community ımpacts |
68 |
D&ı summit: pandemic’s ımpact on the asian american community |
69 |
ınside the brand |
70 |
How this cbd beverage brand founder crafted his own category-disrupting playbook |
71 |
Hint founder and ceo kara goldin on breaking down walls |
72 |
Chief marketers weigh ın on diversity, ınclusion, equity and equality |
73 |
Beekeeper’s naturals founder on the buzz behind ıts recent sales surge and expansion |
74 |
Creativity |
75 |
The future of agencies |
76 |
3% conference goes virtual with 3-day event in july |
77 |
D&ı tbd: angela benton on democratizing data and diversifying aı |
78 |
Led technique created for sci-fi could provide an alternative for film crews limited by lockdowns |
79 |
Demi lovato and the trevor project celebrate the people behind the parades with ‘pride everywhere’ |
80 |
Kevin hart, snoop dogg and other celebs get serious about why they believe in beyond meat |
81 |
At empowerd conference, asian-american creatives ınspire the next generation |
82 |
They helped make slack famous. now sandwich ıs back to report on using ıt from home |
83 |
This agency created a self-sanitizing shopping cart handle |
84 |
Digital |
85 |
Trump wants to roll back protections for social media companies, but legal questions remain |
86 |
Social pro daily |
87 |
Tiktok details ıts #learnontiktok educational ınitiative |
88 |
Snap partner summit goes virtual |
89 |
Diplo to preview his new album on the chipotle twitch channel |
90 |
Tiktok beefs up ıts web experiences |
91 |
Go go bots debuts exclusively on facebook gaming |
92 |
The price of digital ads ıs down 16% due to economic ımpact of the pandemic |
93 |
Programmatic |
94 |
Dmexco (2) |
95 |
Dmexco will take place as a hybrid ın-person and digital conference |
96 |
ıas to provide brand safety and fraud protection for linkedın audience network |
97 |
Some companies question dmexco’s move to hold ad tech’s biggest event |
98 |
Liveramp shows signs of stability despite pullbacks from struggling customers |
99 |
Tv / video |
100 |
Programming & performance |
101 |
Adweek together: what the rise of connected tv means for advertisers |
102 |
Here’s how to subscribe to hbo max |
103 |
With live sports on hold, broadcasters have dug deep to find alternative programming |
104 |
Abc brings back 19 series for next season, but forgoes fall schedule for now |
105 |
Fox nabs first tv season win among 18-49 demo in 8 years; cbs remains no. 1 in total viewers |